The strategy and planning stage of a web launch is critical to its success. This is when you lay the foundations. Initial off-site SEO can be improved by doing extensive research on your competitors and related sites and identifying the sites that are linking to them (so you can also get links there). With your basic technical SEO and your initial off-site SEO, your next step is to design your overall on-site SEO strategy.
When conducting keyword research for an ecommerce store, there are a few different factors you need to consider to attract the right type of visitor to your store. SEMrush has a nice little feature within its keyword research tool called Keyword Difficulty. On-page SEO is an important part of any e-commerce strategy. Link building plays a huge role in any successful SEO strategy and it's no less important when it comes to ecommerce SEO.
If done right, this is perhaps the most effective link building strategy you can use to create authoritative links to your site. Mastering SEO is a bit complicated and requires a lot of work and dedication. With constant practice, one would get ahead and rank alongside the heavyweights in the e-commerce niche. Another useful tip that I use most of the time is Link Building.
I must warn you that it takes time, but once you master it, it is very rewarding. In the Competitive Research phase, we often find that the customer's site lags behind its competitors in terms of the amount of content indexed. In such cases, this phase of the process takes on additional importance. Following the addition of new, high-quality content, we approached on-page optimization.
See our article on Page Optimization Basics for more information on this topic. Image Optimization: You need to make your images stand out above the rest. Try using LSI keywords and your primary keyword within the file names. Also, make sure to do the same with alternative labels, but make them sound natural and exciting.
In terms of SEO, the most important steps at this stage are keyword research and content architecture. Ecommerce SEO is extremely powerful when each stage is done correctly and can drive a healthy amount of traffic to your site. But what is SEO? Like everything else, SEO is made up of smaller components that, when developed efficiently, turn into something larger than the sum of its parts, like a birthday cake that attracts customers and improves search rankings. Each stage, while common practice within SEO, should be slightly adapted when dealing with an e-commerce store.
That's why I want to share with you the four stages of building a successful ecommerce SEO strategy.
