SEO Best PracticesAdd your main keyword to the beginning of your content. Write unique titles, descriptions and content. Optimize Your Title Tag for SEO. Track your results with Google Search Console.
Google usually truncates meta descriptions to 155 to 160 characters, so make sure you provide an accurate summary of your content and keep it below 160 characters. But do you spend the same amount of time optimizing the images on your site? When used the right way, images can contribute to the overall SEO of your site and increase organic traffic. Here are four things you can do to optimize your images. Lossless WebP images are 26% smaller in size compared to PNGs.
Lossy WebP images are 25 to 34% smaller than comparable JPEG images with equivalent SSIM quality index. To upload your images and videos to WordPress, you can use the free a3 Lazy Load plugin. Ahrefs is one of the most recommended online SEO tools. It's only second to Google when it comes to being the biggest website crawler.
SEO experts can't get enough of Ahrefs' Site Audit feature, as it's the best SEO analysis tool out there. The tool highlights which parts of your website need improvement to rank better in search engines. From a competitor analysis perspective, you'll likely use Ahrefs to determine your competitors' backlinks and use them as a starting point for your own brand. You can also use this SEO tool to find the most linked content within your niche, check and fix broken links on your website, and get an overview of your best-performing pages (so you can see what information attracts visitors).
According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern companies allocate an average of 41% of their marketing budget to it. In short, taking the time to devise a proper SEO strategy can revolutionize not only your online traffic, but your overall business as well. As already mentioned, Google's algorithm becomes smarter day by day and, using constant human participation, continues to align better with our thinking. That said, there's no clever loophole or magic formula to circumvent a search engine, so don't bother trying.
Write first for humans and second for search engines. While the motivation should always be humans first, search engines second, the basis of this whole process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also generates 1000% more traffic than organic social networks, which themselves dominate more than half of all online traffic. So, if keywords are at the heart of SEO, they should also be at the heart of everything you do.
We talk a lot about link building in our 10-step SEO audit, check it out. Listen to the world's most downloaded B2B sales podcast Mobile optimization is incredibly important, as Google practices indexing on mobile devices. This means that instead of crawling a desktop site, the algorithm will use the mobile version of your site to index and rank pages for SERPs. In addition, 61% of Google search queries in the U.S.
UU. So, all things considered, your SEO strategy would be ineffective without prioritizing mobile optimization. To get started, make a list of approximately 10 words and terms associated with your product or service. Use an SEO tool (Google's keyword tool, Ahrefs, SEMrush, or GrowthBar, just to name a few) to research these words, identify their search volume, and find variations that make sense for your business.
Let's say a swimming pool business is trying to qualify for “fiberglass pools,” which receives 110,000 searches per month. This abbreviated keyword may represent the general theme for creating its content, but the company will also need to identify a number of related keywords to include in its content. For example, they could choose to use “fiberglass pool prices” or “fiberglass pool cost” to achieve additional rankings for the general fiberglass pool keyword. Using search volume and competition as a measure, you can create a list of 10 to 15 abbreviated keywords that are relevant to your business and that are being searched by your target audience.
Then rank this list by monthly search volume. During this step, you'll start optimizing your pages for specific keywords. For each pillar you've identified, use your keyword tool to identify five to 10 long-tail keywords that delve into the original topic keyword. This is a small but important step in the SEO process, especially for mobile optimization.
For example, Spencer Haws conducted an experiment on his website to understand how internal links benefit rankings. After adding internal links to 47 articles (without any content updates), 76.6% of publications improved their position on Google. Impressive, right? Another tip is to perform YouTube SEO, which is the opposite of Google SEO. On YouTube, your video needs to get maximum exposure in the first 24 hours to rank as high as possible, while on Google, an article may appear in the first position after a while.
Keep in mind that Discover content generally generates traffic only within the first 3 days, which means that this tip should complement your core SEO strategy. For example, we performed a page-level content gap analysis in the Ahrefs Keyword Explorer for our blog post on 4 types of programmatic offerings on the main pages of our target keyword. We found that you don't rank for at least 3 keywords with decent traffic volume and low KD (keyword difficulty). Long-tail keywords are a great way to get decent traffic with highly competitive topics.
They are less popular and more specific terms, and usually contain at least 3 words or more. They are not searched as much as the target keywords, so it's easier to rank them. But what if you have, say, more than 100 pages. Where do you start? Ahrefs has a tool called Site Audit that quickly provides insight into key SEO issues, data, and overall website performance.
When you click the “show keywords” button, you'll see a list of keywords where at least one of your competitors is in the top 10 for a target keyword. But keep in mind that every strategy is a process, and there are many factors at play that influence how long SEO takes. While implementing one tip may not take you very far, you will definitely see the difference once you implement all 12 of them. .
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